Central Place to manage your scientific interests
Elsevier is the leading publisher of scientific, technical and medical content.
In 2018 the new GDPR law pushed organizations towards a standard and unified way of managing the data, consent, and preferences of their users. The transition was a massive undertaking for Elsevier as an international organization with multiple branches and subsidiaries.
In this transformation, Up2 was selected to build the system that translates the data coming from all the different systems of their products and subsidiaries, into a common and unified set of user preferences.
The Preference Centre provides a UI for Elsevier’s users to manage their preferences. The combined information is forwarded to Adobe Campaign – the central system used for communicating with Elsevier’s users.
